The Plinkett Reviews on redlettermedia.com analyze well-known films that become a subject of close scrutiny and examination. Character development, plot, dialogue, as well as other aspects of a film are questioned and dissected. Films such as the Star Wars prequels and the Star Trek movies are assessed within a medium of film that closely resembles a video blog in terms of presentation and composition. These reviews are done in a way that references other pop culturally relevant topics. The reviewer cuts to different pictures, film clips, and sound bytes while the main focus is upon the subject matter of the film in question. This format caters to our customization to a narcotizing pulse and pace of images, sounds, and data. The reviewing of media texts has always taken place alongside an original piece of media. This particular form of review exhibits the way in which “we shape our tools and afterwards, our tools shape us.” The video blog relies on the tools of video, editing, as well as the Internet. Access to these tools shapes the way in which we relate to the creation and consumption of entertainment, altering our perception and understanding of humour, irony, and drama. One of the more recent Plinkett reviews focuses upon James Cameron’s Avatar. We now live in a global village – a simultaneous happening. Any one of the millions of people constituting the audience of Avatar can now relate to this associated piece of media.
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